WHAT IS A GUEST POST? – A GUIDE TO GUEST BLOGGING
Guest posts, also known as guest blogging, involve publishing an article on someone else's website. The primary purpose of guest blogging is to increase brand awareness, drive traffic to your own website (referral traffic), and potentially build backlinks. To effectively guest post, here's a step-by-step guide:
1. Determine Your Guest Blogging Goals:
Position yourself as an authority in the industry.
Gain exposure (traffic) to your website.
Build backlinks (avoid making it the primary focus).
2. Find Guest Blogging Opportunities:
Google Searches:
Use keywords like "submit a guest post," "guest post," or "accepting guest posts" in Google.
Prolific Guest Bloggers:
Identify influential guest bloggers in your industry and check where they have posted.
Competitor Backlinks:
Analyze competitor backlinks using tools like Open Site Explorer or a Google search.
Social Searches:
Search for the keyword "guest post" on social media platforms, especially Twitter.
MyBlogGuest:
Join the My Blog Guest community to connect with blogs accepting guest posts.
3. Preparing to Pitch a Guest Blogging Post:
Get to Know the Blog's Content:
Understand the audience, content style, and level of expertise.
See How Other Guest Posts Do:
Analyze the performance of previous guest posts on the target blog.
See Who the Guest Bloggers Are:
Identify the type of guest bloggers the site tends to accept.
Find Out What Posts Do the Best:
Identify popular posts on social media using tools like Oktopus or Digg.
Become a Familiar Face in the Blog Community:
Engage with the blog community by commenting and sharing posts.
4. The Best Times to Pitch a Guest Blogging Post:
Capitalize on opportunities like mentions in other posts, social media shoutouts, or when the blog actively seeks guest posts.
5. Basic Pitch Best Practices:
Read the Guidelines:
Follow the guest posting guidelines provided by the blog.
Personalize Your Email:
Address the blog owner by name and avoid generic salutations.
Who Are You?:
Introduce yourself appropriately based on the type of bloggers the site accepts.
6. How to Submit a Great Guest Post:
Format Like the Site:
Match the formatting style of existing posts on the blog.
Include Internal and Source Links:
Add internal links to the blog's posts and relevant external links.
Include a Call to Action for Comments:
Encourage reader engagement by adding a call to action.
7. How to Craft a Great Guest Bio:
Include a link to your website.
Create a custom landing page.
Include social profiles.
Craft a concise, descriptive bio.
8. How to Be the Best Guest Blogger:
Promote your guest post to your audience.
Respond to comments on your guest post.
9. Tracking Your Results:
Use Google Analytics to measure the success of your guest blogging strategy.
10. How to Get Guest Bloggers for Your Blog:
Extend invitations for guest bloggers to contribute to your blog.
Conclusion:
Guest blogging is a valuable strategy to leverage the success of popular blogs in your industry. Crafting engaging pitches is crucial to secure guest blogging opportunities. It's a reciprocal process, and maintaining a fresh flow of content on your own blog can further enhance your online presence.
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