Dry January is Big Bucks for Booze Makers
Dry January refers to the developing fashion of taking the month off from consuming alcohol. Consider it a four-week vacay for your liver. But it’s no longer meant to be a detox. Instead, the creators say the goal is to reframe your courting with alcohol as “a conscious choice, no longer a default.” Download Now: The State of U.S. Consumer Trends [Free Report] It may look like bad information for alcohol sales– already reeling from the put up-holiday slump– but definitely, Dry January is one way booze sellers can faucet right into a 1/2-billion-dollar marketplace. Why ask why? Try going dry. Though the Dry January fashion is currently having a second, it’s certainly existed in some shape for many years. In 1942, Finland promoted “Raitis Tammikuu” or “Sober January” as a way to ration resources. It took its present day form in 2013 when the London-based totally charity Alcohol Change UK launched it as a private mission. Since then, searches for “Dry January” have grown exponentiall...